This recent campaign was created to launch a whole new line of flavored vodkas aimed at women, 21-29. Unlike other vodka drinkers, this audience likes a big, bold, fruity taste. At the same time, they’re just starting to get the hang of that whole “sophistication” thing. My art director, Sara Pocius, and I reveled in the dichotomy and came up with ads that screamed and winked, all at the same time.
