It sounds easy to do great work for a fun client, but our launch campaign for Washington, DC's International Spy Museum had to compel people to visit a place that charges $18 a pop – in a city littered with free, world-class museums. And in the process, we had to find a way to make historical stock photos look super cool.
My partner, Jane Field, and I won countless ADDY Awards, including a Special Judges Award, and we were finalists at the London International Advertising Awards show. But more important, attendance goals for the opening weeks were surpassed by 40%, with 100,000 visitors in the first month. It was a huge hit.
