Apparently some creatives did not want to work on this assignment. The brief, it seemed, was lost somewhere behind the Coke machine. You can probably guess why. So my partner, Sara Pocius, and I were called in at the last minute to help out. We learned that Summer's Eve no longer advertises their world-famous douche. Instead they focus on shower gels and the like. This campaign helped the client see the world of feminine hygiene in a whole new light.
