Sadly, there are a plenty of hacks out there who might look at a local retail assignment and roll their eyes. Especially if it's an assignment with no timing and no budget. But my partner and I were thrilled to promote a kick-ass line of shoes. So we got to work. As a result, the client’s spring quarterly sales increased more than 30 percent over the previous year. By fall, the campaign was featured in Luerzer’s Archive. And to this day, these ads are the most fashionable things in my closet.
